Welcome to my sketchbook
Early experiments, abandoned explorations and whatever little idea I couldn't let go of.
More to come…
MOBILE APP
JUNE 2025
Identity exploration for GoGum!
These are some sketches that were left mostly unshown or unexplained, here I wanted to highlight them.
The little ghostly guy was the first iteration of the mascot, it was made to convey the idea to the rest of the team and convince of the need for the mascot.
With extra sketches of the little faces the mascot would later make and colour exploration.
UX/UI MOBILE GAME
MARCH 2025
The Tic-Tac Times
At this point of the year, I had decided how much I wanted to pursue the world of UX in gaming, and I felt like I needed a soft landing into it, with a simple game but with opportunities for clever design choices.
UX/UI B2B2C DESIGN
JANUARY 2025
Cinnacin
Born of a prompted challenge, and an ancestor of a complex systems design assignment, Cinnacin is a bakery/café brand, that needed a system designed for their customers to use when they come into their stores.
SYSTEM DESIGN
NOVEMBER 2024
Wireframe sketches for systems assignment
In the winter of 2024 I took a course in system designs and while that final assignment never got its full case study, I felt it was right to at least show wireframes and thoughts behind my work.
CHARACTER DESIGN
AUGUST 2024
Mascot design for OASIS ZOO
Something sparked this idea of these two sisters, who are alike but so different, but they live and breathe the desert and deeply love its inhabitants.
LOGO DESIGN
AUGUST 2024
Logo design process for OASIS ZOO
Looking back at this project, it's very dear to me and I'm fond of it to this day.
I remember really getting inspired by the old Bronx zoo logo, it has little nods to teh landscape of the surrounding and the zoo animals, so I knew I wanted the OASIS ZOO logo to tell a story as well.
LOGO DESIGN
JUNE 2024
Logo redesign for StoneAge Crystals
While the full case study is online, I found that this identity exploration sketch fell between the chairs.
LOGO DESIGN
JULY 2024
Logo design sketches for ApotheCare
I had such a blast with this project, truly, I was tackling an app design with nothing alike on the internet, and I was really enjoying exploring so many different directions, both for the branding and the app's UI and UX.
PACKAGING DESIGN
MAY 2024
Packaging and branding for Paradise
I really love taking projects like these "pen to paper" first, I find that brands with very flowy and not rigid vibes really come to life a lot more when I'm just having fun squiggling on my iPad.